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The B.B.A programme is designed to bridge the gap between conceptual learning and practical application to inculcate professional and managerial expertise. The department currently has around 480 students. The curriculum has been suitably modified to meet the challenging needs of the Indian Business Society. A certain measure of flexibility has been built into the new system, which enables the students to make their own choice of subjects from a wide spectrum of courses. The department provides conducive ambience for learning Management and Career oriented subjects, keeping in view the changing trends in education. The course combines subjects in the core Functional areas of management with subjects in newer areas of management like Business ethics, CSR, Logistics and Supply chain Management, Organisational dynamics etc.
Dr. V. Kalaiselvam
Asst.Professor & HOD
Mrs. S. T. Anumeena